Oh, the humble chocolate cookie! It’s more than just a sweet treat; it’s a tiny piece of happiness, a comforting crunch, or a gooey, melty moment that can brighten any day.
As a self-proclaimed cookie connoisseur, I’ve spent countless hours (and probably too much money!) on a delicious quest: finding the *absolute best* chocolate cookies out there.
Seriously, I’ve tasted my way through so many brands, both the classic household names and those artisanal gems popping up everywhere, trying to decipher what truly sets a good one apart.
From the satisfying snap of a perfectly thin cookie to the irresistible chewiness of a thick, doughy masterpiece loaded with chocolate chunks, it’s a journey of pure delight.
Lately, I’ve noticed a fascinating trend where consumers are not just looking for flavor, but also considering texture, price, and even dietary needs like gluten-free or vegan options.
It’s no longer just about the chocolate; it’s about the entire experience, from the first bite to the last lingering taste. So, if you’re anything like me and have ever stood in the cookie aisle, overwhelmed by choices and wondering which brand truly delivers that chocolatey magic, you’re in the right place.
Get ready to dive deep into the world of chocolate cookies, because I’m about to break down everything you need to know. Let’s uncover the secrets to finding your next favorite indulgence together!
Oh, my fellow cookie enthusiasts, you know that moment, don’t you? That first bite into a chocolate cookie – whether it’s a nostalgic crunch or a decadent, gooey sink-your-teeth-into-it experience – it’s pure bliss.
I’ve been on a lifelong quest, tirelessly sampling everything from humble grocery store finds to gourmet artisan creations, all to understand what makes a chocolate cookie truly sing.
It’s not just about the sweetness anymore; it’s a symphony of texture, the quality of the chocolate, and even how well it fits into our increasingly diverse dietary preferences.
Trust me, I’ve had my fair share of “meh” cookies, but I’ve also discovered some absolute game-changers along the way! So, if you’re ready to peel back the layers of this glorious baked good, join me as we explore the fascinating world of chocolate cookies.
Let’s get into the nitty-gritty of what makes them so irresistible and how you can find your perfect match, or even elevate your own baking game!
The Secret Life of Cookie Textures: Chewy, Crispy, or Somewhere in Between?
It’s a debate as old as time itself among cookie lovers: are you team chewy or team crispy? Personally, I’m a bit of both, depending on my mood! What many people don’t realize is that achieving that ideal texture isn’t just luck; it’s a science, a delicate dance of ingredients and baking techniques.
I’ve spent countless afternoons trying to dissect recipes, tweaking this and that, just to get that perfect bite. For me, a truly great chocolate cookie has to have a satisfying mouthfeel, whether it’s the tender give of a soft center or the delightful snap of a thin, buttery edge.
It’s fascinating how a small change, like the type of sugar you use, can completely transform the outcome. It’s like discovering a secret language that lets you speak directly to your taste buds.
Crafting That Perfect Chew
If you’re anything like me and adore a cookie that offers a tender, yielding chew, you’ll be interested to know that it often comes down to moisture and sugar.
My own baking experiments, coupled with what I’ve learned from seasoned pros, have shown me that using more brown sugar than white sugar is a game-changer.
Brown sugar, with its molasses content, helps trap moisture in the dough, resulting in that wonderfully soft, pliable texture. Plus, it adds this incredible caramel-y, butterscotch depth that just makes your taste buds sing.
Another little secret? An extra egg yolk can boost that richness and chewiness significantly. And trust me on this one: slightly underbaking your cookies and letting them finish cooking on the hot baking sheet is crucial.
That little bit of residual heat does wonders for keeping the centers soft and gooey. I’ve learned that chilling the dough before baking also helps prevent spreading, creating a thicker, chewier cookie.
The Allure of the Crisp and Crunchy
Now, if you’re someone who craves that satisfying “snap!” when you bite into a cookie, then you’re on the crispy team. For these delightful specimens, you’re looking at different ingredient ratios.
I’ve found that increasing the proportion of white granulated sugar in a recipe can lead to a crisper cookie, as it contributes to a more pronounced crunch.
Recipes using melted butter tend to create a chewier, denser cookie, so opting for softened or creamed butter can help achieve a crispier outcome. And don’t forget the bake time!
A slightly longer bake at a lower temperature, allowing the moisture to evaporate, is key to achieving that desirable crunch throughout. It’s all about drying them out just enough, but not so much that they taste burnt, which, trust me, I’ve done more times than I’d like to admit in my quest for perfection!
Beyond the Chip: Decoding the Magic of Chocolate Types
Let’s be real: the chocolate is often the star of the show. But it’s not just “chocolate” – it’s a whole universe of flavors and forms! From the classic semi-sweet chips nestled in a soft dough to decadent dark chocolate chunks that melt into glorious puddles, the type and quality of chocolate you choose can completely redefine your cookie experience.
I’ve often found myself staring at the array of chocolate options in the baking aisle, wondering which one will deliver that *aha!* moment. It’s about more than just sweetness; it’s about the cocoa percentage, the melt factor, and how it harmonizes with the cookie’s base.
It’s truly an art form, pairing the right chocolate with the right dough.
The Sweet Spot: Milk and Semi-Sweet Marvels
For many of us, myself included, milk chocolate brings a wave of comforting nostalgia. Its creaminess and higher sugar content make it a crowd-pleasing favorite, offering a less intense, sweeter chocolate experience.
I’ve found that milk chocolate chips melt beautifully, creating those irresistible, gooey pockets in a warm cookie. Semi-sweet chocolate chips, the undisputed classic in many chocolate chip cookie recipes, strike a perfect balance, providing just enough sweetness with a hint of bitterness to keep things interesting.
Brands like Trader Joe’s and Ghirardelli often get high marks for their semi-sweet options, delivering a smooth, bright flavor without being overly sweet, which I can totally attest to.
When I’m baking for a diverse group, these are my go-to choices because they hit that universal sweet spot every time.
Diving into the Dark: Bittersweet and Beyond
Now, for those who appreciate a more complex, grown-up chocolate experience, dark and bittersweet chocolate are your best friends. With a higher percentage of cocoa solids and less sugar, they offer a more intense, sometimes slightly bitter, flavor profile.
I’m a huge fan of dark chocolate chunks because they create these deeply rich, almost fudgy pockets within the cookie that contrast beautifully with a sweeter dough.
Scharffen Berger, for example, is lauded for its “ultra-smooth” texture and complex, fruity bitterness, which can elevate a simple cookie into something truly special.
I recently tried a recipe that incorporated both dark chocolate chunks and a sprinkle of sea salt, and let me tell you, that sweet and salty combination was an absolute revelation!
It just takes your everyday cookie and makes it feel gourmet.
The Unsung Heroes: How Ingredients Shape Your Cookie Experience
It’s easy to focus on the chocolate when we talk about chocolate cookies, but honestly, the other ingredients are just as crucial, if not more so! Every single component, from the type of flour to the leavening agent, plays a vital role in the final flavor, texture, and even appearance of your beloved treat.
I’ve learned through trial and error that substituting just one thing can completely change the game. It’s like assembling a perfect outfit; every piece needs to complement the others to create a cohesive, stunning look.
Understanding these building blocks is like having a secret weapon in your cookie-making arsenal, allowing you to fine-tune your creations to your exact preferences.
Flour Power: Gluten and Structure
The type of flour you use is a big deal because it provides the structure for the cookie. I’ve found that all-purpose flour, with its moderate protein content (around 10-12%), is usually a safe bet for a good balance of chewiness and tenderness.
However, if you’re aiming for a super-chewy cookie, a higher protein flour like bread flour can increase gluten development, making it denser. On the flip side, lower protein flours such as pastry or cake flour can lead to a more delicate, cake-like crumb.
I also discovered that simply altering the *amount* of flour makes a huge difference: more flour leads to a thicker, cakey cookie with less spread, while less flour results in a chewier, denser cookie with more spread.
It’s a delicate balance that can completely change the character of your cookie!
Sweetening the Deal: Sugar and Butter Dynamics
Beyond texture, the choice of sugar also impacts the cookie’s flavor and spread. Granulated sugar tends to give cookies a crisper edge and helps with spreading, while brown sugar adds moisture, chewiness, and those lovely molasses notes.
I’ve often experimented with different ratios of white to brown sugar to achieve specific results, and it’s always an interesting journey. Then there’s butter!
Oh, butter. The fat content in butter, especially high-fat European butter, can lead to richer, denser cookies with less spread compared to standard American butters.
Whether you melt your butter (for chewier cookies) or cream it with sugar (for more airy, crisp cookies) also deeply influences the final texture. It’s incredible how such seemingly small decisions can create such distinct outcomes.
Smart Cookie Choices: Navigating Dietary Needs and Premium Indulgences
The cookie aisle isn’t just about classic chocolate chip anymore! Lately, I’ve been blown away by the sheer variety of options available, especially for those with specific dietary needs or who are simply looking for something a bit more, shall we say, *thoughtful*.
It’s a wonderful reflection of how our collective palates and health consciousness are evolving. I’ve personally tried a fair share of these alternative cookies, and while some are definitely still in the “nice try” category, many have truly impressed me with their flavor and texture, proving that you don’t have to sacrifice deliciousness for dietary adherence.
It’s truly exciting to see brands stepping up and innovating in this space!
Embracing Gluten-Free and Vegan Options
For years, finding truly delicious gluten-free or vegan chocolate cookies felt like a treasure hunt with very few rewards. But times have changed! The market for these alternatives is booming, driven by increased awareness of celiac disease, gluten sensitivity, and the growing popularity of plant-based diets.
I’ve found that many brands are now offering fantastic options that stand up to their traditional counterparts. For example, some gluten-free cookies use a blend of alternative flours like quinoa, rice, and tapioca starch.
Vegan chocolate cookies often substitute eggs and dairy with plant-based alternatives like coconut oil, avocado, or plant-based butters, and some even incorporate superfoods like flaxseeds or chia seeds for added nutrition.
The innovation in this space is truly impressive, and honestly, some of these “alternative” cookies are just plain *good* cookies, regardless of their dietary label!
The Rise of Artisanal and Health-Conscious Indulgences
Beyond basic dietary restrictions, there’s a definite trend towards artisanal cookies that prioritize high-quality ingredients and unique flavor combinations.
Consumers are increasingly looking for clean labels, transparency, and products that align with their wellness goals, driving demand for organic, low-sugar, and high-protein options.
I’ve noticed a surge in interesting additions like sea salt, different types of nuts, or even unexpected spices that elevate the humble chocolate cookie to a gourmet experience.
This focus on premiumization means you might find cookies with ethically sourced chocolate, unique fillings like espresso ganache, or even combinations like orange and dark chocolate that offer a refreshing twist.
It’s all about creating an experience that feels special, a little indulgence that’s worth savoring. Below is a quick guide to some popular dietary-friendly chocolate cookie types I’ve encountered:
| Cookie Type | Key Characteristics | Common Ingredients | My Takeaway |
|---|---|---|---|
| Gluten-Free Chocolate Chip | Often aims for classic soft or chewy texture. | Rice flour, almond flour, tapioca starch, xanthan gum. | Can be surprisingly delicious, sometimes with a slightly denser crumb. Brands have come a long way! |
| Vegan Chocolate Chunk | Usually soft, rich, and deeply chocolatey. | Plant-based butter, oat milk, flax “eggs,” cocoa powder. | Many mimic traditional cookies perfectly, especially those with good quality dark chocolate. |
| Keto-Friendly Chocolate Cookie | Low carb, often uses alternative sweeteners. | Almond flour, coconut flour, erythritol, stevia, sugar-free chocolate. | Texture can vary, but the flavor can be quite satisfying for a low-carb treat. |
| Organic Chocolate Oat Cookie | Often features a heartier, chewier texture. | Organic oats, whole wheat flour, natural sweeteners, organic chocolate. | A good option if you’re seeking a more wholesome, rustic cookie. |
Keeping Them Fresh: My Go-To Tips for Lasting Cookie Bliss
There’s nothing quite as disappointing as reaching for a cookie you’ve been saving, only to find it’s gone stale or lost its perfect texture. Trust me, I’ve been there, heartbroken by a crunchy cookie that was meant to be chewy, or a soft one that’s become hard as a rock!
But fear not, my friends, because after years of both baking and buying, I’ve picked up some invaluable tips for keeping those precious chocolate cookies fresh for as long as possible.
It’s all about understanding how air and moisture affect their delicate balance, and then giving them the right environment to thrive. These little tricks can genuinely extend the life and deliciousness of your treats.
The Airtight Advantage: Protecting Your Treats
The number one rule I swear by for most cookies is an airtight container. Whether it’s a trusty plastic container or a resealable plastic bag, keeping air out is critical to prevent moisture loss and keep cookies from drying out.
I always make sure my cookies are completely cool before storing them; otherwise, condensation can build up, leading to soggy cookies – a total disaster!
If you’re like me and often have different types of cookies on hand, it’s a good idea to store them separately. Soft cookies can actually transfer their moisture to crisp ones, making the crispy ones soft, and nobody wants that!
For those times when I have a batch of soft, chewy cookies that I want to keep that way, I sometimes add a slice of white bread to the container. The bread’s moisture transfers to the cookies, helping them stay soft and fresh for longer.
It’s a classic hack that really works!
Beyond the Counter: Refrigeration and Freezing Secrets
While many cookies do perfectly fine at room temperature for a few days, sometimes you need them to last longer, or they contain ingredients that require cooler temperatures.
If I’ve made a large batch or picked up some fantastic store-bought goodies, I’ll often turn to the fridge. Cookies stored in an airtight container in the refrigerator can last anywhere from a few days to a couple of weeks, depending on the type.
Butter-based cookies, for instance, tend to hold up well for up to two weeks in the fridge. And for serious long-term storage, the freezer is your best friend!
I individually wrap cookies or layer them with parchment paper in an airtight freezer-safe container. This method can keep them fresh for one to three months, making it perfect for preparing ahead or saving those special treats.
Just remember to let them thaw completely at room temperature before enjoying them to get back that optimal texture and flavor.
The Evolving Cookie Scene: Trends That Are Rocking Our Taste Buds
The world of chocolate cookies, much like fashion or music, is constantly evolving! What was popular yesterday might be old news tomorrow, and keeping an eye on these trends is half the fun.
From surprising flavor combinations to a greater emphasis on ethical sourcing and specialized diets, there’s always something new and exciting bubbling up in the cookie scene.
As someone who’s always got an eye (and a palate!) on what’s next, I love seeing how bakers and brands are pushing boundaries, creating treats that are not only delicious but also align with our changing values.
It makes the quest for the perfect cookie even more thrilling!
Flavor Fusions and Unexpected Twists
While classic chocolate chip cookies will forever hold a special place in my heart, I’ve been absolutely loving the adventurous new flavor combinations that are popping up everywhere.
There’s a huge interest in nostalgic flavors like S’mores, which, let’s be honest, is always a winner in my book. But what’s really catching my attention are the sweet and salty mashups, like salted caramel pretzels or even potato chips in cookies – yes, potato chips!
I know it sounds wild, but that salty crunch with sweet chocolate is incredibly addictive. Coffee-infused cookies, think espresso and milk chocolate ganache, are also having a moment, which is perfect for my fellow caffeine lovers.
And artisanal bakers are getting super creative, incorporating everything from lavender and matcha to Latin-inspired flavors like churro and dulce de leche.
It just goes to show you that there are no rules when it comes to deliciousness!
Sustainability, Wellness, and the Cookie of Tomorrow
Beyond just flavor, there’s a growing emphasis on how cookies are made and what goes into them. Consumers, myself included, are increasingly health-conscious and looking for products that are not only tasty but also align with a more sustainable lifestyle.
This means a demand for clean labels, ethically sourced ingredients, and even eco-friendly packaging. I’ve seen brands highlighting traceable cocoa sources and using plant-based fats like coconut oil, which is a fantastic step forward.
The vegan cookie market, in particular, is exploding, with innovations in high-protein, gluten-free, and even keto-friendly options. It’s exciting to think that my love for cookies can also support practices that are better for both me and the planet.
This shift towards more mindful indulgence is definitely a trend I can get behind!
Wrapping Things Up
Wow, what a journey we’ve been on together, delving deep into the wonderful world of chocolate cookies! It truly is amazing how a simple combination of flour, sugar, butter, and chocolate can bring so much joy and spark such passionate debates.
From dissecting the science of texture to celebrating the rich diversity of chocolate types and navigating the exciting landscape of dietary-friendly options, I hope you’ve found this exploration as delightful and insightful as I have.
My own kitchen experiments and countless taste tests have shown me that while there are certainly “rules,” the real magic happens when you understand them well enough to break them or simply tailor them to your own perfect cookie dream.
Keep baking, keep exploring, and most importantly, keep enjoying every single delicious bite!
Useful Information to Know
1. Texture Control is in Your Hands: Remember that the ratio of brown to white sugar significantly impacts chewiness versus crispiness. More brown sugar generally yields a chewier cookie, while more white sugar contributes to a crisper snap. Experiment with ratios to find your sweet spot!
2. Chocolate Quality Matters: Don’t skimp on your chocolate! The type of chocolate (milk, semi-sweet, dark, bittersweet) and its quality will dramatically influence the flavor depth and melt of your cookies. Investing in good chocolate is always worth it for that truly decadent experience.
3. Airtight Storage is Your Best Friend: To keep your freshly baked or store-bought cookies at their peak, always store them in an airtight container once they’ve fully cooled. This simple step prevents them from drying out or becoming soggy, preserving that perfect texture.
4. Embrace Dietary Alternatives: The market is bursting with fantastic gluten-free and vegan cookie options that don’t compromise on flavor or texture. Don’t be afraid to try them, whether for dietary needs or just to explore new and innovative approaches to baking.
5. Freeze for Future Indulgence: For long-term storage, freezing cookies (individually wrapped or layered with parchment paper) is a game-changer. It allows you to bake ahead, save seasonal treats, or simply ensure you always have a delicious indulgence ready whenever a craving strikes.
Important Takeaways from Our Cookie Deep Dive
If there’s one thing my years of obsessive cookie consumption and kitchen adventures have taught me, it’s that the humble chocolate cookie is anything but simple.
It’s a canvas for culinary creativity and a testament to how small details can create vastly different experiences. What truly stands out from our deep dive is the profound impact of understanding the fundamentals, and how that knowledge empowers you to craft or choose your ideal treat.
Mastering Texture is Key
We talked extensively about how the interplay of ingredients like butter and sugar, alongside baking techniques, dictates whether you get a delightfully chewy, satisfyingly crisp, or wonderfully soft cookie.
It’s a delicate balance, and I’ve personally experienced the frustration of a cookie that didn’t quite hit the mark, and the absolute triumph when it does!
Remember, melted butter often leads to chewiness, while creamed butter can yield a lighter, crisper result. Adjusting your bake time by just a minute or two can also be the difference between perfection and disappointment.
Chocolate Choices Matter Immensely
From the comforting familiarity of milk chocolate to the sophisticated bitterness of dark chocolate, the type and quality of your chocolate are paramount.
I’ve always found that using good quality chocolate makes an undeniable difference, transforming a decent cookie into an exceptional one. Whether you prefer the nostalgic sweetness of semi-sweet chips or the complex notes of a high-cocoa bar, choosing wisely elevates the entire cookie-eating experience.
It’s not just an add-in; it’s often the soul of the cookie.
Beyond the Basics: Other Ingredients Shape Everything
While chocolate often steals the spotlight, the unsung heroes like flour, leavening agents, and even a pinch of salt play crucial roles. The protein content of your flour influences the cookie’s structure and chew, and the leavening determines its lift and spread.
I’ve learned firsthand how a seemingly minor tweak, like adding an extra egg yolk, can revolutionize a recipe, adding richness and improving texture. Understanding these building blocks is like having a secret recipe decoder.
Embrace Dietary Diversity
It’s been so exciting to witness the explosion of delicious gluten-free, vegan, and other health-conscious cookie options. The notion that dietary restrictions mean sacrificing flavor is rapidly becoming a thing of the past.
I’ve discovered some truly outstanding alternatives that hold their own against traditional recipes, proving that innovation in this space is not just for niche markets but for anyone seeking a delicious, mindful indulgence.
Preservation is Perfection
Finally, what’s the point of creating or buying amazing cookies if they don’t stay fresh? My biggest takeaway here is the absolute necessity of proper storage.
An airtight container is non-negotiable for most cookies, and knowing when to use the fridge or freezer can extend their life significantly, allowing you to savor them longer.
Trust me, I’ve saved many a batch from premature staleness with these simple, effective tricks!
Frequently Asked Questions (FAQ) 📖
Q: What really makes a chocolate cookie stand out from the crowd?
A: Ah, the million-dollar question! From my experience, it all boils down to a few key players: the quality of the chocolate, the texture of the cookie, and a perfect balance of flavors.
First, let’s talk chocolate. Forget those waxy, bland chips; we’re looking for rich, high-quality chocolate – whether it’s creamy milk, balanced semi-sweet, or intense dark chocolate.
You can truly taste the difference when a cookie uses good cocoa solids and butter. And honestly, big chunks of chocolate that create those luscious, melty pools when warm?
Chef’s kiss! Then there’s texture. Oh, how I adore a cookie that delivers a symphony of textures!
You know that feeling: a slight crisp on the edges, giving way to a soft, gooey, almost brownie-like center. It’s all about that interplay – a delicate crunch from air pockets in the crumb, contrasting with the dense, melty chocolate.
Some prefer thin and crispy, perfect for dunking, while others crave thick, chewy masterpieces. It truly is subjective, but having that delightful contrast is usually a winner.
Finally, a truly standout cookie nails the flavor balance. It’s not just sweet; it’s got depth. Think caramelized butter notes, a hint of vanilla, and crucially, a subtle sprinkle of sea salt.
That saltiness isn’t just for show; it enhances and brightens all the other flavors, especially the chocolate, making everything sing. Trust me, once you try a chocolate cookie with that perfect salty finish, there’s no going back.
Q: With so many options, how do I find the perfect chocolate cookie for my craving?
A: Navigating the cookie aisle can feel like an epic quest, right? It’s easy to get overwhelmed by all the choices – from classic brands like Chips Ahoy!
and Toll House to gourmet options like Tate’s Bake Shop and Pepperidge Farm. My best advice is to really tune into what kind of “cookie mood” you’re in.
Are you looking for pure comfort and nostalgia? Then you might lean towards a classic, soft-baked chocolate chip cookie with a familiar buttery sweetness.
Brands like Keebler’s Soft Batch or even some bakery sections at stores like Walmart or Costco often hit that spot. If you’re after that satisfying crunch and snap, something like Tate’s Bake Shop delivers a thin, crispy, buttery experience that’s fantastic with coffee or tea.
Consider the chocolate intensity you prefer. Do you want a mild, sweet experience? Look for milk chocolate chips.
Craving something richer and more complex? Dark or bittersweet chocolate chunks are your friends. Many brands now offer varieties with different chocolate types to cater to this.
Don’t forget the occasion! A big, chunky, gooey cookie might be perfect for a decadent solo treat, while a plate of smaller, crispier ones could be great for sharing at a gathering.
I always think about the moment I want to enjoy the cookie – is it a quick pick-me-up, a luxurious dessert, or a comforting bite with a warm drink? Knowing your craving helps you narrow down the field significantly.
And hey, sometimes it’s just about trying a few different ones to rediscover your current favorite. That’s part of the fun!
Q: What about dietary-friendly chocolate cookies like gluten-free or vegan options? Do they actually taste good?
A: Oh, this is a question I get all the time, and I’m thrilled to tell you: YES, absolutely! Gone are the days when “dietary-friendly” meant sacrificing flavor or texture.
I’ve personally been so impressed with how much the market for gluten-free and vegan chocolate cookies has evolved. For a long time, many of us had reservations, expecting dry, crumbly, or just off-tasting cookies.
But seriously, the innovation in this space is incredible! Manufacturers and artisanal bakers are now masters at using alternative ingredients that genuinely mimic the deliciousness of traditional cookies.
For gluten-free options, you’ll find flours like almond, oat, or specialized gluten-free blends (often with a touch of xanthan gum for that crucial chewiness) taking center stage.
I’ve had gluten-free chocolate chunk brownie cookies that were so rich and fudgy, you’d never guess they were missing gluten. For vegan cookies, plant-based butters, applesauce, flax eggs, or even aquafaba (chickpea brine, believe it or not!) are used as substitutes for dairy and eggs, creating remarkably moist, chewy, and satisfying textures.
There are even vegan double chocolate chip cookies that taste just like a brownie! Brands like Partake Foods or Cybele’s Free to Eat offer certified gluten-free, vegan, and often allergen-free options that are truly delicious.
The key, I’ve found, is that these brands are focusing on quality ingredients and clever formulations to ensure that flavor, richness, and that satisfying cookie mouthfeel are front and center.
So, if you have dietary restrictions or are just curious to try something new, don’t hesitate! You might just discover your next favorite chocolate cookie, and honestly, you might actually prefer them!
